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TASTE! TASTE! TASTE!!
You will find opportunities to sample a variety of Kona coffees.
Be discerning and pay attention to what the brew does when it
hits your taste buds. It should have a full and rich flavor
with a full-bodied presence. Be aware if, instead, you experience
a thin, bitter, tobacco or cardboard-like flavor, or an unpleasant
aftertaste. These are signs of poor bean quality, unskilled
roasting or processing, or lack of freshness.
Java On The Rock is 100% pure Kona, grown on our own
and other farms in the Holualoa area of North Kona. We roast
in small batches on the dark side for fuller flavor. Though
we use the same beans and roast for both of our coffees, our
different processes result in very distinctive qualities.
The Rock— the island of Hawaii. Over millions of years five volcanoes violently emerged from the ocean building this raw and primal place on Earth. Hawaii is an island in progress, ever changing at the whim of fiery volcanic forces—forces that destroy as well as create the land and its abundant life.
Kona coffee thrives on a narrow strip of land starting north of Kailua running 20 miles south along the coast between 500 and 2,000 feet above sea level. About 500 farms are tucked away on the slopes of the volcanoes Hualalai, in North Kona and Mauna Loa in South Kona. Most of these farms are under five acres. Coffee loves Kona’s rocky volcanic soil and climate. The sunny mornings give life, and the afternoon rains and cloud cover give moisture and protection. During the dry winters with cool nights the coffeee trees rest and sprout buds. The start of rainy season in February signals the buds to burst into snowy white flowers. The green fruit that follows ripens into fat red cherries that are ready to pick starting in August.
Since many of Kona’s farms are family-owned, the planting, pruning, fertilizing, weeding and picking are chores done lovingly by people who know every tree on their land.
Three Stone Coffee
TM is a highly crafted and known for its depth of flavor,
low acidity, and body. Our trade secret is the Three Stone TM
process invented by Bruce that we use to treat our beans after
roasting. One effect of this process is reduced acid which permits
a stronger brew without bitterness. The result—a smooth,
yet rich and complex coffee that dances on your taste buds.
Like a fine wine, Three Stone TM derives its value from the
painstaking attention we dedicate to processing each bean for
a full and consistent flavor. A connoisseur’s delight!
1 LB. $40.50 ~ ½ LB. $21.50
Kona Extreme
is traditionally processed. The mineral-rich volcanic soil of
Hualalai Mountain gives this coffee its full-bodied and distinctive
flavor. This is a premium quality at a competitive price. Kona
Extreme is the perfect choice for everyday consumption and gifts.
1 LB. $28.50 ~ ½ LB. $15.50
We invite you to sample our coffees. Please ask at the espresso bar.
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